"What I am saying is that writing is magic and that it is a very potent form of magic. And that, unless we recognize how potent, how powerful this technology is, and how profoundly and how even in many non-rational ways, it influences our experience, unless we recognize the magic of the written word, then we are simply under its spell. And, it’s not by chance that the word spell has this double meaning - to cast a spell, or to arrange the letters in the correct order to spell out a word. Because these two meanings were at one time very, very close. Because to learn to read with this new magical technology, to be able to arrange the letters in the right order, to actually conjure, as it were, that thing that you just spelled—it was experienced by oral peoples, who had not met the written word before, as magic, as a very powerful form of magic."